Smoking Health Warnings Study (Stage 2)

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Publications

Smoking Health Warnings Stage 2
Optimising Smoking Health Warnings - Text, Graphics, Size and Colour Testing
Date of publication: Aug 2004

This report presents the key findings from eight mini-group discussions, conducted to provide guidelines for the ways in which pictorial and text smoking health warnings already known to have a positive impact on people's smoking behaviours, might be optimally presented on tobacco packaging for maximum impact.

This research was designed as an extension to Stage One, which was conducted to understand, more generally, which health warning messages were considered by consumers to have the most potential to impact positively on their (and others') smoking behaviour.

Document availability

This publication is available for download in PDF format.

Due to the size of the document, we have separated Appendix C from the main document.

Smoking Health Warnings Stage 2 (PDF, 146 KB)

Appendix C - Warning Message Pack Mock-ups (PDF, 378 KB)