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Influence on Smoking Behaviour and Perceptions of Cigarette Packaging in New Zealand: Preliminary Findings
Date of publication: May 2004
This study aimed to:
Identify prevalence of smoking “light” and “mild” labelled cigarettes
Assess perceptions of why people smoke “light” and “mild” cigarettes instead of ‘regular’ cigarettes
Assess levels of awareness of health warnings on cigarette packets
Assess perceptions and self-reported impacts of cigarette packet health warnings
The study was incorporated into a wider study that was being undertaken as part of monitoring a second hand smoke campaign that was developed by the Health Sponsorship Council and The Quit Group. The wider study aimed to monitor changes in attitudes and behaviours related to second hand smoke exposure in workplace and domestic environments.
The findings presented in this report are mainly descriptive and should be regarded as preliminary.
Document availability
You can download this publication below in PDF and Word formats.
Influence on smoking behaviour and perceptions of cigarette packaging in New Zealand (PDF, 582 KB)
Influence on smoking behaviour and perceptions of cigarette packaging in New Zealand (Word, 578 KB)
Related information
Smoking Health Warnings Study - Effectiveness of Different (Pictorial) Health Warnings in Helping People Consider their Smoking-related Behaviour