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Literature Review on Models and Efficacy of Illegal Drug Social Marketing Campaigns
Date of publication:
April 2008
The Ministry of Health has identified a social marketing campaign as one potential way to contribute
to a reduction in the harm associated with the demand and usage of illegal drugs. To begin the development
of such a campaign, the Ministry commissioned Litmus, to conduct a review of national and international
literature of best practice in social marketing campaigns.
Document availability
This publication is available in PDF format.
Literature Review on Models and Efficacy of Illegal Drug Social Marketing Campaigns (PDF, 451 KB)
Page last updated: 4 April 2008
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