Marketing Inputs to Assist the Development of Health Warnings for Tobacco Packaging

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Marketing Inputs to Assist the Development of Health Warnings for Tobacco Packaging
Date of publication: May 2006

This report, prepared for the Ministry of Health by Clemenger BBDO provides marketing advice on what health warning messages work best and are, for example, most likely to inform people and influence smoking behaviour.

Document availability

This publication is available for download in PDF format.

Marketing Inputs to Assist the Development of Health Warnings for Tobacco Packaging

National Drug Policy New Zealand

Publications

Marketing Inputs to Assist the Development of Health Warnings for Tobacco Packaging