Smoking Health Warnings Study (Stage 3)

Publications

Smoking Health Warnings Stage 3
Concept Testing the Impact of Pictorial Health Warnings in Helping People Consider Their Smoking-related Behaviour
Date of publication: May 2006

This study is the third in a series of research projects that built upon the findings of each previous study, in terms of successive refinements to message content and display.

For this third study, as in the previous two studies, messages were tested in the form of mock-up cigarette packets, to ensure as realistic a basis as possible for respondents to consider and react to the warning messages.

A detailed explanation of the background, specific objectives, method and comprehensive findings for this study can be found in the main body of the report.

Document availability

This publication is available for download in PDF format.

Smoking Health Warnings Stage 3 - (PDF, 2 MB) - Large file size

National Drug Policy New Zealand

Publications

Smoking Health Warnings Stage 3

Concept Testing the Impact of Pictorial Health Warnings in Helping People Consider Their Smoking-related Behaviour