Smoking Health Warnings Study

Publications

Smoking Health Warnings Study

Effectiveness of Different (Pictorial) Health Warnings in Helping People Consider their Smoking-related Behaviour
Date of publication: May 2004

This study involved 100 face-to-face interviews conducted by senior interviewers between 26 March and 18 April 2004.

The overall research objective was to test pictorial and text health warnings provided by the Ministry of Health, in terms of whether or not they prompt people to consider their smoking-related behaviour.

Where applicable, messages were tested in the form of mock-up cigarette packets, to ensure as realistic a basis as possible for respondents to consider and react to the warning messages.

A detailed explanation of the background, specific objectives, method and comprehensive findings for this study can be found in the main body of the report.

Document availability

This publication is available for download in PDF format. The appendices to the report are available separately in PDF and Word formats.

Smoking Health Warnings Study - Main Report (PDF, 473 KB)

Appendix A

Appendix A (PDF, 1 MB)

Appendix A (Word, 699 KB)

Appendix B

Appendix B (PDF, 59 KB)

Appendix B (Word, 49 KB)

Appendix C

Appendix C (PDF, 223 KB)

Appendix C (Word, 80 KB)

Appendix D

Appendix D (PDF, 2 MB)

Appendix E

Appendix E (PDF, 28 KB)

Appendix E (Word, 29 KB)

Related information

Influence on smoking behaviour and perceptions of cigarette packaging in New Zealand: Preliminary Findings

National Drug Policy New Zealand

Publications

Smoking Health Warnings Study

Effectiveness of Different (Pictorial) Health Warnings in Helping People Consider their Smoking-related Behaviour