Tobacco

Research for the Review of Smoke-free Environments Regulations 1999

The Ministry of Health commissioned a number of research projects to help inform the Review of Smoke-free Environments Regulations.

Pictorial Health Warnings: A Review of Research Evidence (May 2006)

This report by Professors Janet Hoek and Philip Gendall, Department of Marketing, Massey University, reviews the research evidence concerning pictorial health warnings.

Summary of Submissions on the Review of the Smoke-free Environments Regulations 1999 (May 2006)

This report summarises the key points raised in submissions in response to the consultation paper on the Review of the Smoke-free Regulations 1999, including views relating to health warnings and other information on tobacco packaging.

Marketing inputs to Assist the Development of Health Warnings for Tobacco Packaging (May 2006)

This report, prepared for the Ministry of Health by Clemenger BBDO provides marketing advice on what health warning messages work best and are, for example, most likely to inform people and influence smoking behaviour.

Smoking Health Warnings Study (Stage 3): Concept Testing the Impact of Pictorial Health Warnings in Helping People Consider Their Smoking-related Behaviour (May 2006)

This study is the third in a series of research projects that built upon the findings of each previous study, in terms of successive refinements to message content and display.

For this third study, as in the previous two studies, messages were tested in the form of mock-up cigarette packets, to ensure as realistic a basis as possible for respondents to consider and react to the warning messages.

Smoking Health Warnings Study (Stage 2): Optimising Smoking Health Warnings - Text, Graphics, Size and Colour Testing (Aug 2004)

This report presents the results of research conducted to test various design aspects relating to health warnings on tobacco products, namely, the size and colour of such messages, and the effectiveness of text and graphic warnings and messages.

The research builds on Stage One which was conducted to understand more generally which health warning messages were considered by consumers to have the most potential to impact positively on their and others' smoking behaviour.

Options for the Regulation of Tobacco Products (Aug 2004)

This report presents the findings of a review undertaken for the Ministry of Health. It identifies policy issues concerning tobacco product modification, tobacco product labelling and marketing, regulation of product descriptors and tobacco product disclosure.

The report reviews international literature and legislation and considers existing and possible future legislative provisions in New Zealand. It takes into account the implications of the Framework Convention on Tobacco Control and the work of the World Health Organization's Scientific Advisory Committee on Tobacco (SACTob).

Smoking Health Warnings Study: Effectiveness of Different (Pictorial) Health Warnings in Helping People Consider their Smoking-related Behaviour (May 2004)

This study involved 100 face-to-face interviews conducted by senior interviewers between 26 March and 18 April 2004. The overall research objective was to test pictorial and text health warnings provided by the Ministry of Health, in terms of whether or not they prompt people to consider their smoking-related behaviour.

Influence on smoking behaviour and perceptions of cigarette packaging in New Zealand: Preliminary Findings (May 2004)

This study aimed to:

Identify prevalence of smoking "light" and "mild" labelled cigarettes
Assess perceptions of why people smoke "light" and "mild" cigarettes instead of ‘regular’ cigarettes
Assess levels of awareness of health warnings on cigarette packets
Assess perceptions and self-reported impacts of cigarette packet health warnings

The study was incorporated into a wider study that was being undertaken as part of monitoring a second hand smoke campaign that was developed by the Health Sponsorship Council and The Quit Group.

National Drug Policy New Zealand

Tobacco

Research for the Review of Smoke-free Environments Regulations 1999